Spotify Is Making a Pledge to Mentor and Market Indie Artists

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Spotify is making a pledge to mentor and market indie artists with its Fresh Finds program. “You will continue to see us investing in this area just to give more options to artists,” says an exec.

Marian Dicus — Spotify’s VP, Global Co-Head of Music & Global Head of Artist and Label Services — says the playlist’s success made the company realize that doing more for this type of artist was the “next logical step” in Spotify’s commitment to independent artists. “Where we can provide personalized, one-on-one support, I just think that’s really meaningful,” she says.

Spotify will provide all involved artists with a “personalized masterclass” as well as credits to use on Spotify for Artists resourcesSpotify will also offer one-on-one mentorship opportunities with “established artists as needed,” though this component does not seem as fleshed out as others yet.

 

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For democracy, for Love and Peace= Music:

Maybe Spotify could actually pay the artists more? Just a thought.

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