All industries from B2B, B2C, financial services and beyond should prioritize market research not only because it helps make better informed and timely decisions, but also because the competition is certainly investing in it.
According to our experts, there are three characteristics that define effective market research: curiosity, resilience, and agility. As David Zaharchuk, Research Director at the IBM Institute for Business Value, will speak all about it at, the IBM Institute for Business Value uses research and insights to deliver valuable thought leadership. These proprietary insights demonstrate the company’s expertise and unlock innovation for their customers.
If a business wants to be competitive and remain innovative, it needs to understand market changes as quickly as they occur.
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