Mipcom, the largest international TV market, reiterated earlier this week that it would take place as a physical event from Oct. 11-14, having skipped 2020 due to the pandemic. Hamstrung by the crisis, organizers Reed Midem haven’t managed to run any of their biannual TV markets in person since October 2019, instead launching virtual offerings.
“As ever, the health and safety of our teams remains paramount.
“For many of us, Mipcom will be the first big step forward as an industry. But we understand the challenges in the current environment and that the journey back to in-person conventions will be different for each company. Banijay is a longstanding and valuable partner of Mipcom and we look forward to welcoming them back to Cannes in 2022.”
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