Scooter Braun Talks BTS and His Company’s Future With Korean Entertainment Giant HYBE

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When Scooter Braun and Bang Si-hyuk first began to discuss the possible merger of their two companies, their Zoom calls had surprisingly little to do with business. As Braun, whose Ithaca Holdings …

: “We talked about our interests, meditation, music, family, and we really became friends.”

The conversations went so well that Braun traveled to South Korea, self-quarantined for the mandated period of time, and saw firsthand the presence and power of the company formerly known as Big Hit Entertainment and home to pop groupBraun had visited the country several times in the past, mainly during concert stops with management clients like Justin Bieber and Ariana Grande, but also notably with Korean artist Psy, whose “Gangnam Style” was a massive global hit in 2012 and a precursor to the...

“Bang and his team are incredible,” says Braun of his recent trip to Seoul. “They’re so gracious, so humble and so smart. I really enjoyed spending time with them. And we worked really hard — it was eight- to 12-hour days of really drilling into who’s who and does what on what team and making sure that we’re going to have synergies. Our branding teams are talking to each other. Artists are meeting each other. We’re just a [few] weeks in, but there’s a lot of excitement.

’s mission and values. We’ll continue to work together to enhance our respective strengths and expertise so we can ultimately increase our value as a team.”named Music Mogul of the Year: “I asked [Bang], ‘Do you expect our artists to collaborate with your artists?’ And he goes, ‘if they want to.’ … It’s about what’s right and what can we build together long-term. I have a tremendous amount of respect for my new partners. I know they have it for me.

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I really, really hope Scooter Braun doesn't ruin BTS or TXT. I'd be really upset if he even touches them.

This is what I think of SB

scooterbraun the boys like iced americano except tae get him some tea, yoongi takes his decaf these days and don’t forget kookie’s banana milk. Thank you, make it quick.

It's not his company anymore bc hype owns 100% of it LMAO

why does he speak like he co-owns HYBE now, sit down it was an acquisition

And CL 😒… love BTS i need collab 🔥🔥

He could barely even manage CL. Especially after that bullshit he did to Taylor Swift

Another thread with MANAGER armies in full force 🙄

Make sure you remember their iced americanos.

jimintoday__ No me agrada este tipo,pero nuestros chicos son super inteligentes y PD igual ,por eso se hicieron independientes de nuevo y nadie podría intervenir en las decisiones de 875 ,así que todo tranquilo jsjjsjs

방탄소년단 BTSARMY (•_•) ) )╯Kim Namjoon, / \\ Kim Seokjin \\(•_•) ( ( Min Yoongi, / \\ Jung Hoseok (•_•) ) ) Park Jimin, / \\ Kim Taehyung, (*•*) ) )\\ Jeon Jungkook √ \\_ ¡BTS_twt! 💜💜💜

This is a super weird marketing piece for pooper scooper scoot scoot there. Feels like he's trying to control the narrative of what his status is within the new company structure

Hitman Bang PD is in the US? 😎💜Snuck that one past us.😂💜 bts_bighit BIGHIT_MUSIC BTS_twt

= Hybe bought his a$$ BTS humble, intelligent kings wbk

Ugh que ni diga el nombre d elos cabros ese imbecilo porfa

It not his company HYBE bought 100% he's their b**** now

No

I know you just used BTS for click bite, however much he praises BTS, it wont change the fact that he has nothing to do with their music, let him stay in his lane!

'BTS son geniales, y más que humildes. Hicieron preguntas realmente inteligentes. Son muy amables. Y cuando estás en una habitación con ellos, sabes que hay una razón por la que este es el grupo más grande del mundo. Puedes sentirlo' (Braun). BTS_twt

“Braun is hopeful that the merged companies can bridge East and West. “I think American arrogance has been the reason why we failed in the past,” he offers.”

scooterbraun 🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮

BTS should stay as they are (in terms of music and marketing ideas) anything that comes from America probably doesnt fit their whole image. Bad influence i must say. Lets not spoil our boys ok!

Merged company? Excuse me?

BTSLeJinds Why do these people talk like it's a merger when it clearly isn't Hybe bought your company, 🛴 speak accordingly...

We will always keep an eye on you 😏

….what of BTS? “They’re great,” …. “They’re beyond humble. They asked really smart questions. They’re very gracious. And when you’re in a room with them, you know there’s a reason why this is the biggest group in the world. You can just feel it”

modooborahae His former company was purchased outright. He's an employee. Manager level, yes, but still an employee.

modooborahae Statements are true, but i will still hate that man

Better stay faaar away from them

BTS HUMBLE KINGS 💜

💅

Remember Scooter Braun’s company was acquired.

CON MIS CHICOS NO TE METAS BRAUN

Better treat them good scooty 🛵

he better treat my boys right or else 😒

jimintoday__ Who's gon tell him It's an aqcuisition not a merger btw.

We know

“I asked [Bang], ‘Do you expect our artists to collaborate with your artists?’ And he goes, ‘if they want to.’ ... asking like it's supposed to be their 'dream' to collab with American artists...

That man who bully Taylor Swift is should've stay away from BTS.

Western media treating this like it’s a merger and not an acquisition because it hurts their racist head to imagine a white ceo suddenly working for an Asian man. Keep him the fuck away fron BTS. We have enough white men watering down their music at Columbia.

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