Artists, record labels, and music distributors have teams dedicated to engaging with the app. And TikTok itself has a full division focused on music operations, music partnerships and artist relationships, and business development.
The platform now regularly hosts live concerts featuring performers like Coldplay and Justin Bieber. Please join Insider's media reporter Dan Whateley and execs from TikTok, Universal Music Group, and UnitedMasters for a conversation about TikTok's role in the music industry, and how social media is slated to make an even bigger impact on popular culture in 2021. Meet our panelists:is the general manager of commercial, content and artist strategy at Universal Music Group .The strategies that artists and record labels use to engage with fans and promote tracks on TikTok.
How up-and-coming artists use TikTok to build an audience and eventually distribute their music off-platform.How digital concerts on TikTok will impact the way consumers and performers think about live events.What music marketers should know about working with record labels and artists on TikTok.
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