Want to invest in U.S. pot stocks? Here’s what you need to know

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Investors need to look beyond just cannabis to figure out how to invest in pot companies. Legal cannabis in America has created a patchwork of...

Traditional vice sectors like tobacco and alcohol are investing heavily in the emerging legal cannabis industry, but commercial cannabis companies can’t quite act like they’re selling cigarettes or beer.On a trip with his children to visit the Ben & Jerry’s ice cream factory in Vermont, Bradford Sodowick, who teaches entrepreneurship at the University of Pennsylvania’s Wharton School of Business, realized that the privately held operation is a perfect model for how to run a cannabis company.

With Canadian-based cannabis companies already cycling through a boom-and-bust routine, attention has shifted to the U.S., where value in some companies’ stock has more than tripled since the beginning of 2020.Know the companies, and keep an eye on their cash The largest U.S.

While some traditional methods of analysis used to judge the value of other publicly traded companies do apply, cannabis investors can’t rely solely on what they discover after poring over quarterly reports and other filings, looking for numbers like debt and Ebitda, according to investors, analysts, and academics contacted for this article.

With more states legalizing recreational cannabis and other states shifting regulatory requirements every few months, the framework used to judge a cannabis company shifts more quickly than a CPG firm — or almost anything else. “Just because someone ran a Fortune 500 company,” he added, trying his hand at an analogy, “doesn’t mean that he can run a record label.”

Know the location Let’s say you’re deciding between two cannabis firms. Company A has ten dispensaries and healthy revenue; Company B has two dispensaries and is still in the red. What’s the better buy? That all depends where the dispensaries are located — because geography is a key indicator of future potential.

“These are two massively different skill sets,” said Tolia, who used Green Thumb Industries, or GTI, as an example. “I trust that GTI can get into West Virginia and Virginia, and into these new medical states with restricted numbers, much better than I trust a Washington or an Oregon company doing the same. At the same token, I trust a Washington or an Oregon company coming to California more than I trust a Cresco or a GTI.

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A good article - are there any ETFs for pot companies?

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