Google Just Unlocked The Mysteries Of Travel Demand—And The Tourism Industry Can’t Wait To Have At It

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Google has unlocked the mysteries of travel demand:

, has been customized to help hoteliers analyze search trends so they can attract new guests based on where interest is coming from.

“The launch is very timely for Vietnam as we are looking at reviving tourism and restructuring destination markets post Covid-19,” says Ha Van Sieu, deputy chairman of The Music City’s $10 billion tourism industry has traditionally relied on a heavy leisure drive market, says Spyridon, but in recent years it's become almost impossible to get a handle on where demand is most concentrated. “The whole country has become our market in the last 10 years. Now it's 50-50 fly-drive and just as strong West Coast and Northeast as it is Atlanta,” he says. “That's good news for us. But it's also hard to retarget that audience.

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