American Film Market Going Online for 2021 Edition

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The move follows earlier plans for the marquee film market to return to an in-person event in Santa Monica this year.

— traditionally held in Santa Monica, California in the fall — has opted to move its 2021 edition entirely online.

The announcement from the Independent Film & Television Alliance follows earlier plans that AFM would follow Cannes’ lead and return to an in-person event. But the delta variant has since imposed travel restrictions that forced AFM to go online-only as it did in 2020 due to theAFM 2021 Online will now be held from November 1 to 5 as it shifts one day earlier than its original dates. This year’s online market plans virtual industry offices and screenings, among other events.

“We wish we could welcome the global industry back to Santa Monica but travel regulations, increased concerns about coronavirus variants around the world and government restrictions on the ground prevent us from moving forward,” said Michael Ryan, IFTA chairperson.

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