Piercing Parlor Rush Heats Up the Jewelry Industry

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The heat is on in the rapidly growing piercing jewelry category, which has been teeming with new and revitalized players since COVID-19 restrictions began lifting last summer.

But with frenzied lines snaking around the block of these stores, other jewelers saw the opportunity in sticking shoppers’ earlobes with bits and bobs of precious metals and stones.

where piercing artists travel to shoppers’ homes across Manhattan and Brooklyn to pierce them at their own kitchen table.set up a new retail concept called Wildlike. “It is such an exciting space — it transcends any kind of demographic. It’s not just women, it’s not just people of a certain age. It’s not just super-edgy people. We’ve had people bring their teenager for a second hole on their 16th birthday and had 80-year-old-plus women come in to get their ears pierced. It’s been such a source of energy in our store and I’m enterprising so I had this idea to spin off the piercing concept and build it out. I think the market is huge,” said Teichman.

 

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