FDA Removes Millions Of E-Cigarette Products From The Market—But Not Juul Or Other Top Brands

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I am a breaking news reporter at Forbes focusing on health stories. I have reported on mental health, business and other topics for NPR, Kaiser Health News, Al Jazeera and my home-state paper, the Minneapolis Star Tribune. I received my MA in Business and Economic Reporting at the CUNY Graduate School of Journalism and and my BA from the University of Minnesota. Story tips welcome at gdangor@forbes.com or via phone/Signal/WhatsApp at 347-567-6367.

The agency had until Thursday, under a 2019 court order, to review more than 500 companies’ applications for 6.5 million e-cigarette products—either to let new products on store shelves or, as with many products including Juul’s, to keep selling them, NPRIt has completed its reviews for 93% of those products, acting commissioner Dr. Janet Woodcock and Mitch Zeller, head of its Center for Tobacco Products, said in a statement Thursday.

The agency has ordered 4.5 million products to be removed because their applications were incomplete, while 946,000 products were either blocked or ordered removed because their potential benefit to help adults switch from regular cigarettes was outweighed by their potential to hook teenagers. Despite shutting down millions of products, the FDA did not decide on applications from the most popular e-cigarette brands—Juul, Vuse and NJOY—

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