These billion-dollar brands changed the beauty industry forever – and they all started with one, game-changing product

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These billion-dollar brands changed the beauty industry forever – and they all started with one, game-changing product 💸

, which is now valued at $1.2 billion after launching the first four products just seven years ago. Having started a successful blog Into The Gloss, Emily channelled the close connection she had built with her readership into skincare products that understood the needs and wants of a new generation.

While all of these brands now offer a vast array of products, with some branching out into different sectors altogether, they all started with one hero product – that one, game-changing formula that the world just couldn’t get enough of and which would act as a springboard for future success.Glossier launched in 2014 with a set of four core products; Soothing Face Mist, Priming Moisturiser, Balm Dot Com lip balm and Skin Tint, which focussed on creating healthy, glowing skin.

 

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