) feature—which lets users choose between “Allow Tracking” or “Ask App Not To Track”. While the anti-tracking feature is something I appreciate for giving me a peace of mind as I use my device, Facebook hasn’t been happy about it.
“As expected, we did experience revenue headwinds this quarter, including from Apple’s changes that are not only negatively affecting our business, but millions of small businesses in what is already a difficult time for them in the economy,” said Zuckerberg. Zuckerberg also mentioned that Apple’s changes “make e-commerce and customer acquisition less effective on the web”. Facebook COO Sheryl Sandberg, who also participated in the same call, mentioned that the iOS privacy changes “advantaged Apple’s own advertising business”.