Facebook, Instagram and WhatsApp to keep names under rebranding Facebook chief Mark Zuckerberg on Thursday announced the parent company's name is being changed to "Meta" to represent a future beyond just its troubled social network.
Facebook critics pounced last week on a report that leaked the rebranding plans, arguing the company was aiming to distract from recent scandals and controversy. Facebook has just announced plans to hire 10,000 people in the European Union to build the "metaverse," with Zuckerberg emerging as a leading promoter of the concept.The social media giant has been battling a fresh crisis since former employee Frances Haugen leaked reams of internal studies showing executives knew of their sites' potential for harm, prompting a renewed US push for regulation.