Trump’s real-estate business pays the price for poisonous politics

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Trump’s business brand was once synonymous with wealth and success, an image that now clashes sharply with a political brand rooted in the anger of his largely rural and working-class voter base

. His presidency is now associated in the minds of many with its violent end, as supporters stormed the U.S. Capitol on Jan. 6.

“Prior to his political career, the Trump brand was about luxury – the casinos, the golf resorts,” said Scott Smith, a former hotel executive and hospitality professor at the University of South Carolina. “When he entered into politics, he took the Trump brand in an entirely different direction.” Trump has also been raising money for his political operation, which reported having $100 million on June 30, as he hints at a 2024 presidential run.

Trump is now making a second attempt to sell his lease on one high-profile property, the Trump International Hotel, housed in a former federal building in Washington, D.C., after failing to secure a buyer at the original asking price of $500 million. Meanwhile, the business is paying the federal government $3 million annually in lease payments, according to documents released earlier this month by the House Oversight Committee of the U.S. Congress.

In Trump’s home base of New York, the Trump name has become increasingly toxic. One high-profile property, the Trump SoHo hotel in lower Manhattan, was rebranded the Dominick in 2017. New York City in January cancelled his leases on a golf course, two Central Park skating rinks and a carousel; Trump has sued the city for wrongful termination of the golf course lease.

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Funny thing is we never hear what’s going on in the Oval Office anymore. Now truedough and other world leaders are complaining about what President Trump said was going on.

A vindictive, hateful article.

trish_regan

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