ESPN, Paige Bueckers And UFC: This Week’s Most Interesting Sports Business Stories

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A look at how the NFL is bringing in more female talent:

Streaming service ESPN+ increased subscribers by 66% over the fiscal year and 90% of the most-watched broadcasts on Disney’s owned TV networks last year were sports events.: a WNBA star-turned-VC partner, UFC's Asian expansion and the NFL's pipeline of female talent.

Plus: Crypto's sports branding battle heats up. underwhelmed with its latest earnings, but sports have remained a bright spot for the company, which is brand. Others certainly see the potential of the industry as well: A nascent sports betting exchange founded by three former

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