... because she'll bring her legion of young fans to the iconic brand, while also making much-needed changes to it.
The"Shark Tank" star joined us Friday on"TMZ Live" and we got his reaction to Cardi coming onboard with Playboy as its first-ever creative director in residence. Daymond says the move makes sense for Playboy on several levels as they move away from traditional print magazine and focus in on a digital rebirth -- he envisions Cardi breathing life back into a brand with a following that skews much older.Cardi says her new role with Playboy is a"dream come true" ... and Daymond tells us why he wants to see more of those dreams becoming a reality before deciding if Playboy is a worthy investment.
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Bout time.