The Irish advertising market grew by 20 per cent last year, with the highest level of growth recorded in the drinks industry according to a new report.
This growth rate is closely aligned with GroupM’s projection for global advertising growth of 22.5 per cent in 2021 and 9.7 per cent in 2022. Other traditional high spend categories such as household services, finance and government, social, and political organisations retained similar market share by maintaining the high levels of advertising seen throughout 2020.
At a rate of 23 per cent, spending on digital advertising grew at a greater pace than the rest of the industry. It now accounts for 60 per cent of Irish advertising spending, up from 58 per cent last year. The report predicts this will rise to 62 per cent of market share in 2022. GroupM estimates that Meta, Alphabet and Amazon accounted for between 80-90 per cent of the global total.
IrishTimes It's because the pubs are a rip off. Now they've made the off license a rip off too. Drink is dirt cheap in Spain, Portugal, Germany & people aren't falling around drunk.
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