With the new year putting even more focus on the virtual world, it’s vital for small businesses to seize any opportunity to grow. As the digital scene changes month by month, smart entrepreneurs and owners of startups must be continually on the lookout for the next big thing.
This is not to say that all freelancers are created equal — some are just getting started, and some may claim experience or skills that they don’t actually have. But a careful search through portfolios, recommendations, reviews, and rating systems on sites like Fiverr and Upwork can reveal the specialists your company needs.Our world is marked by divides, pitting one against another — but it doesn’t have to be that way.
Coordinate promotions, offer coupons for your partners with purchases from your own brand; co-brand on products and services — you may even decide toof initials that fits your combined brands to be used on co-op products. Not only is partnership marketing helpful for growing your brand and reaching a bigger audience, but it’s also a rare, appealing touch in a world that seems focused on divisiveness.Search engine optimization has long been seen as key for written content.
Zoom isn’t your only option, of course — Skype, Facebook Messenger Rooms, Microsoft Teams, and even lesser-known choices like BlueJeans are out there to fill the void if you’re an anti-Zoomer. The point is, we have plenty of tools to build a social platform that can be tailored to our needs, and the best thing to do is to pretend that you’re crafting a live, in-person event…and then make it virtual.
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