VinFast plans competitive pricing to win over U.S. EV market

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VinFast plans competitive pricing* to win over U.S. EV market:

Vietnamese automaker VinFast isn't entering the U.S. market thinking conventionally nor small. At last year's Los Angeles Auto Show, VinFast showed the VFe35 two-row crossover and VFe36 three-row crossover. Those have since been renamed the VF8 and VF9, respectively, simplifying model designations for the entire lineup. Over the Christmas holiday, in Vietnam, VinFast showed the micro VFe34 for that country.

The automaker believes it has priced the VF8 and VF9 in line with ICE-powered competitors, the VF8 in base Eco trim starting around $41,000 and topping out around $48,000 for the Premium trim. This one is said to be about the size of a Ford Edge, which starts at $36,700 in base S spec and tops out at $45,500 for the Edge ST. Based on what VinFast has said about its content strategy, we expect a similarly equipped Edge would be much closer to the VF8's price.

There's an asterisk on pricing, though: Those MSRPs don't include the cost of the battery, because the pack can only be leased on one of two plans. A flexible plan includes 300 miles per month, a more expensive fixed plan offers unlimited miles. We don't know the price of either plan, VinFast only saying the plans will cost around the same as the monthly gas budget for conventionally-powered crossover, minus the cost of electricity.

 

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