Clickatell, says it has secured $91 million in a Series C round of funding, led by Arrowroot Capital, with participation from Kennedy Lewis Investment Management, Endeavor Global and Harvest.
Started in Cape Town by Pieter de Villiers, the company’s chief executive officer, Clickatell is headquartered in California, with offices in Nigeria and Canada.Accelerated development and innovation of its chat commerce offering;Scaling of sales and marketing efforts on the back of growing demand from leading brands.
“Chat commerce is the future of digital commerce and engagement – it’s already happening at scale in markets such as China — and soon every consumer in the US will engage family and friends via chat plus connect, interact and transact with the brands they love through their favourite chat platform; and we are excited to be a leader in this digital engagement revolution,” said Pieter de Villiers.
Chat is the largest digital platform in the world, with 7.7 billion users compared to 4.7 billion internet users, making it next to impossible for businesses to operate without communicating and transacting with consumers in chat channels, Clickatell said.