Small Business Spotlight: Katini Skin

Women running their own companies? We love to see it. In our monthly series Small Business Spotlight, we chat with independent fashion entrepreneurs about their journey to be-your-own-boss status. Here, tips for raising funds, developing a marketing strategy, navigating social media, and more—straight from women who have done it themselves.

Yamaoka’s interest in beauty started when she was a teen, when adolescence led to acne which left her with discoloration and scarring. “Especially having melanin in my skin,” she says, “you’re left with a scar for what feels like 6 months.’” “Through the work that my parents did, they instilled in me the drive to make sure that I leave a positive impact on this world,” Yamaoka says. "We have two pillars: One is giving back to the community, and two is building a sustainable business which is friendly to the Earth…People want to know where their products came from.

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Scarlett Johansson On Why She Launched Her Own Skin Care CompanyScarlett Johansson didn’t want her new skincare company, The Outset, to be just another celebrity beauty brand. Johansson spent five years market testing with prestige beauty consumers to understand their needs and their pain points. who buys this crap? like really...what's next? more vagina scented candles like Paltrow? For beautiful skin you only need a diet with strong antioxidants, vitamins (A, B; C, D, E), trace elements (Fe, Zn, Cu, Mg, Ph, Mn, K) regulated pH = 7.45, water without gases, Omega (3,6,9,), never drink alcohol, Eva line cream. Must be nice to have rich parents to get you to where you are today.
Source: Forbes - 🏆 394. / 53 Read more »