Apple rules premium smartphone category, according to a new research reportreported that Apple has dominated smartphone sales in the United States. On top of that, 7 out of 10 of the best-selling smartphones all around the world were... you guessed it, iPhones. Now, the firm has published new research that marks the dominance of the iPhone in the premium phone market, in each region the firm studied.
But that's not the only reason why we are seeing this growth. Pathak also underlined that the demand for 5G connectivity also has a say in the matter. And, with the premium market gap that Huawei left , Apple has been aggressively filling in, especially in China and Western Europe. Other companies that have been aggressively trying to take Huawei's place, according to the report, were Oppo, Vivo, and Xiaomi.
According to the research firm, Apple is in the best position to win over Huawei's premium smartphone users in the near future, and overall, the firm expects Cupertino to see more growth, as well as bring more growth to the premium market itself in the coming years.