Your business: How social media can build (or sink) your company | Fin24

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Social media can be a powerful tool to build your brand and customer base, but it can do the opposite if you’re not careful. | Fin24

Post regularly and keep your business info up to dateMonitor trends and experiment with different types and format of content

Follow your competitors or other businesses in your industry. The platforms are more likely to recommend your pages to their followers based on similar interests Consider boosting key posts to have it appear on the newsfeeds of people who are not yet following youIgnore or delete negative comments or reviewsExpect immediate results – it takes time to build your community

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