Barcelona showing how investment in women’s sport reaps rewards

The club quadrupled the staff and their efforts. In 2015, year one of professionalism, Barcelona’s head of department was also the head coach. Underneath him was a co-ordinator in charge of the first team and the academy .

The under-10, under-12 and under-14 girls’ teams also play in boys’ leagues and are the only club in Spain to do this. In fact, the girls’ team has won the boys’ league, and their under-14s are top of the table this year. The philosophy was simple: invest in underage and youth structures, build on the talent you have, become the best team and the best players will want to come. That has served Barcelona well.

The club didn’t engage in advertisements or promotion, with Putellas admitting her local barista didn’t know the game was on.

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