The store is located at the main campus for Meta’s Reality Labs unit, in the Silicon Valley town of Burlingame, California.
The opening began with a ribbon cutting outside the front door in front of a line of more than 25 people. Frank Saunders, 81, a church organist and psychologist in nearby Foster City, was trying the Meta Quest 2 headset for a virtual fishing trip. “I was very impressed. First visually, just with the visual experience. The interactivity of it was absolutely comfortable. And I was getting sound. I was using a fishing demo and it was delightful,” he said, adding that he sees potential for virtual reality.
In the meantime, with growth slowing and the company still almost entirely reliant on digital ads for revenue, Meta is cutting back on some of its long-term investments. Martin Gilliard, head of the Meta Store, didn’t comment on any revenue projections but said they were happy with how their products were being adopted.
When asked where the store fits with the company’s long history as a social media company and its recent rebranding from Facebook to Meta, Gilliard said the store represents a move forward.
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