There was also a personal connection. Molland had 10 rounds of in vitro fertilization treatments. For health and wellness reasons, her doctor recommended she wear Thinx."I just loved the product," she exclaimed. Molland joined the company in July 2017.
Because of all the negative press about Agrawal, there was a lot of pushback from retailers in the U.S. But the story hadn't gotten much attention in the U.K. Through an intermediary, Thinx was able to get distribution in Selfridges, a chain of high-end department stores in the U.K. Selling through Selfridges would give the company an understanding of the operational capabilities necessary to serve other retailers.
There was also a trickle-down effect. Target and Walmart wanted to sell Thinx, too."Last year, retail represented 5% of revenue, and it'll be 25% this year." "Running a startup in today's day and age is much harder than last year," sighed Molland. Marketing costs have doubled, supply chain costs have quadrupled, and it has worsened with the Ukraine war." Increased cost was one of the reasons the Thinx board decided to sell a majority stake to Kimberly-Clark. The company had already invested $25 million.
Wtf is this picture?