Perhaps the best romantic comedy of 2022 so far, Netflix's Business Proposal is a Korean show based on a webcomic of the same name. The show follows the romantic entanglement of Shin Ha-ri , a young food researcher, and the president of her company, Kang Tae-moo . The show is hilarious with plenty of romantic moments to boot but the strength of Business Proposal really lies in how it utilizes some common romantic tropes to create chaos for its characters.
The mistaken identity cases here add tons of tension to the story by dangling the possibility of an identity reveal in front of the audience's noses for episodes on end. Ha-ri’s fears regarding her true identity are more than understandable and so we feel the weight of this deception just as much as she does. Seeing Tae-moo and Ha-ri’s lives start to intersect more and more, we long for the truth to be revealed but also fear the fallout.
Round two of their fake dating schemes is even more frustrating than the first because, by this point, both Tae-moo and Ha-ri are aware of their own feelings . And so the tension shifts from “when will the lie be revealed” to “when will their feelings be revealed”. The problem is no longer about the farce itself but when the two leads will admit it isn’t a farce at all. Without the guise of mistaken identity, this second relationship takes a sort of transitionary role.
The tension in the second fake relationship is immediately more intimate because the foundation is actually something real. Usually, fake romances just function to show the characters what they’ve wanted all along, but in Business Proposal, it is only because of the fake relationship and the mistaken identities that the characters even grow close in the first place.
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