Centred around the aim of taking the guesswork out of dressing, the approach to style also pushes shoppers away from potentially wasteful, trend-based shopping.
Canadian entrepreneur Britt Barkwell is looking to further simplify the creation of the perfect capsule collection with her new collection, . Under the umbrella of her brand Trouvaille, Barkwell offers limited-edition drops of timeless pieces — think silk scarves, cotton blouses — that will last season after season. We caught up with Barkwell to learn more.Founded in 2018, Trouvaille is a lifestyle brand that empowers conscious and curated style. We believe in building thoughtful, edited essentials that last beyond one season.
Q. The company is based on the idea of building a capsule wardrobe. How do you plan to build it out in the future?As we grow, we will be looking at introducing special collections outside of our quarterly drops and collaborations with artisan partners. We are also looking at more permanent retail spaces that will constantly stock our core T.Line stapes and other brands that further our mission to help women live beautifully, simply.