100 AAPI Beauty Leaders Were Zoombombed. The Industry Stayed Quiet

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'I had heard about Zoom bombs, of course, but during this 'new normal' of digital hangouts, I had never experienced it myself. But this seemed different than just a random attack; this felt targeted.'

, specifically against Asian women. More than 100 of my fellow Asian American beauty peers filled the chat with messages voicing their similar sentiments and thanking Munn and Choimorrow for sharing their platform. Suddenly, in that same chat box, an unusual message popped up. Before anyone could really decipher it, someone had taken over the screen and began sharing disturbing images of dead bodies, animal corpses, and naked children.

I had heard about Zoom bombs, of course, but during this “new normal” of digital hangouts, I had never experienced it myself. But this seemed different than just a random attack; this felt targeted. And how ironic would that be — a hate crime during a webinar about coming together against hate crimes? “I don’t know how to feel. I’m in a state of shock. I’m on the verge of tears and completely shaken,” a friend texted me after we both had logged off.

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