1:00 PM on May 17, 2022 CDT
, racks of $90 dresses in unmistakable color combos that she knew were designed specifically for them.to win over Black sororities in a partnership with clothing maker Kasper Group. Members of these organizations maintain strong ties well after college through conventions and chapter events and have a consistent need for dressier attire in their group’s colors. But finding a frock in a pattern like royal blue and white can be difficult.
The collection is available online and in more than 200 of the company’s roughly 500 Macy’s locations. The sororities will have at least five pieces per launch and women’s suits will debut next month. The retailer is also donating $1 million to an umbrella group for the sororities, which is often called the Divine Nine.
Macy’s is not alone in offering more collections aimed at Black consumers. In March, Ralph Lauren debuted a collection with Morehouse College and Spelman College, two of the most recognizable historically Black schools, that included tailored suits, dresses and footwear. Retailers Target and Nordstrom are carrying more clothing from Black designers.