For the longest time, I considered food-and-beverage to be one of the safest industries to start a business in, since food doesn’t just connect people as a universal language, it is also a necessity.
Closure looked like a possibility. However, I couldn’t bear to let my employees go, many of whom have stuck by us for years. I was determined to keep the family business going. Reaching out to a new target segment was a steep learning curve for us but the programme’s facilitators helped to ease the transition.
Hence, we took on a second SITP project to equip our employees with digital marketing knowledge. Now, my administrative assistant can help with content curation and launch digital marketing campaigns. Our focus over the next few months is to embark on more aggressive marketing given the fierce competition in this saturated market.