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What Snap’s Revenue Warning May Mean for Media Companies and Advertising

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The likes of Roku, Paramount's Pluto TV and Fox's Tubi could be 'hardest hit initially,' says one Wall Street expert. And a digital ad expert argues, 'the read-through is most negative for Twitter.'

update, some media analysts are assessing the potential advertising impact on other sector players.

Wells Fargo’s Steven Cahall in a Tuesday report offered up “helpful quick data points as investors look to react to a fast-changing environment.” He started by summarizing “what we learned in the 2020 ad recession,” explaining: “During the early days of COVID-19, digital ad spend snapped down quickest, with local TV and radio following shortly after.

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