, is the ability to follow your passion despite obstacles or even deadlocks along the way. An entrepreneur must constantly rethink, re-innovate, and find possible ways to improve the business. Most important of all, we must envision our own future!
In 2014, Joyce was ready to take her dream to the next level. She ended her corporate job and set sail on her entrepreneurship journey. However, during her initial years as a sole proprietor, her ‘ship’ was cluelessly sailing in the cruel seas. Besides doing what she loves, she was overwhelmed by the not-so-fun part of business management – such as admin, marketing, and especially finance accounting.
Joyce believes in value-adding to people and empowering them with the proper knowledge. Hence, when it comes to doing makeup for her clients and if time allows, she would make it a point to share personalised skincare and makeup tips with them. During the makeup and hairstyling process, she will also explain the steps to her clients so that they will also gain valuable tips when they try on their own next time.
As an entrepreneur, it is quintessential to consistently paint a clear picture of what and where you want your business to be in the future. She began to work on makeup video tutorials; as well as expanding her network with event organisers, photographers, and videographers for collaboration opportunities once the restrictions were lifted.