Nike said on March 3 it would temporarily suspend operations at all its Nike-owned and -operated stores in Russia in response to Moscow’s actions in Ukraine, adding that those still open were operated by independent partners.
“Nike has made the decision to leave the Russian marketplace. Our priority is to ensure we are fully supporting our employees while we responsibly scale down our operations over the coming months,” Nike said in an emailed statement. “What was a trickle is becoming a torrent ”, said Paul Musgrave, a political science professor at the University of Massachusetts.
“The operation of Adidas’ stores and Adidas’ online retail in Russia continues to be suspended until further notice, this also applies to the delivery of goods to Russia,” it said in an emailed statement.“This presents opportunities for domestic firms in some markets but even more for brands from China and elsewhere to make inroads,” he said.
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Nike to scale down Russian business ahead of full exitJoins other big Western brands in confirming it will leave the country over the invasion of Ukraine
Source: BDliveSA - 🏆 12. / 63 Read more »