Amid ‘crypto winter,’ play-to-earn company YGG turns to content creators

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YGG is setting up its content creators and gamers 'to be the superstars of 2024' when the cryptocurrency market heats up again, says country head Luis Buenaventura.

MANILA, Philippines – Filipino play-to-earn firm Yield Guild Games is promoting the content creation side of its community amid what YGG Pilipinas country manager Luis Buenaventura described as a “crypto winter,” the downturn of the cryptocurrency market and NFT scene.became a prime example of a “play-to-earn” game where players can buy into an in-game economy in order to play and eventually earn from their playing efforts.

The whole of crypto is also currently in a recession, with the world’s top cryptocurrency, bitcoin, dipping to about $20,000 to a token in June 2022, down from a high of more than $67,000 in November 2021. CONTENT HUB. The YGG Playhouse in La Union will also serve as a home base for the YGG team, as a good portion of their community come from Northern Luzon, the company says. Photo by Gelo Gonzales/Rappler

The house will also host the YGG Playhouse Series, an 18-episode reality show featuring four YGG content creators who will be given challenges crafted to promote the play-to-earn community and “everyday life with crypto” among others. The four content creators are Jomari “ArcherPerez” David, Vittorio Miguel “VMG” Gonzales, Enrico Jerome “Boarknock” Toliongco, and Gerald Rivera “Jobols” Domingo.

“It is during unfavorable circumstances when the community needs to band together even more, so we can continue supporting Filipinos who need sources of livelihood,” Buenaventura said. “The YGG Playhouse is one of the many initiatives we are organizing to help bind this community by upholding empowerment and inclusivity while gearing ourselves up for better opportunities.”

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