Business Maverick: Sony takes a leap into PC gaming gear with new Inzone brand

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The Tokyo-based company wants to show consumers that it’s making products and games that go beyond the scope of its console ecosystem and has been taking steps to grow its gaming empire to mobile and PC arenas.

, trotting out headphones and displays for the PC to try to expand its reach beyond the PlayStation.

All three headsets and the 4K monitor will go on sale on July 8, while the other monitor will launch later in 2022, the company said in a release. “Sony now seems to be dead set on expanding the PlayStation ecosystem,” said industry analyst Serkan Toto of Kantan Games, noting that the Steam platform on PC boasts more monthly active users than Sony’s PlayStation. “It makes total sense for a hardware company to not only sell software but also branded accessories to this scaled audience.”

 

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