Sponsored Content: It’s time that business schools stopped sitting on the side-lines

We are living in a world that is profoundly different from what it was just three years ago. Not only has COVID ploughed through countries, disrupting lives and livelihoods, but the Russian invasion of Ukraine is in the process of redrawing world politics. Closer to home, political unrest, rising youth unemployment and threats of inflation are all playing their part in undermining governments and societies.

This was first of nine key strategic recommendations for business schools to emerge from a new white paper from Henley Business School Africa launched at the Association of African Business Schools’ Annual Conference in Morocco last week on “Amplifying the impact of African Business Schools”.

First, African business schools must learn to position themselves in the global order as institutions of quality and relevance while taking the level of their practical contributions to Africa to new levels. Schools will need to find ways to ensure that their compass is Africa, whilst also meeting the criteria of international accreditation and standards of research, and competing on the world stage for top-flight academics, staff, and students.

In addition to the need to evolve to stay relevant, maintain a global outlook and ensure context, country and continent relevance, these action points include deploying deliberate and innovative interventions – notably embracing digitalisation which is here to stay – and the importance of building regional cooperation. Strong, globally accredited business schools in specific regions would prove transformational and aspirational for other schools to emerge, the research argues.

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