Don advocates market research before property investment in Nigeria | The Guardian Nigeria News - Nigeria and World News

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A University teacher at the Department of Estate Management, University of Lagos, Prof. Austin Otegbulu, has advocated adequate market research before investments are embark upon in the real estate sector.

Otegbulu made the recommendation during the unveiling of his new book entitled, ‘Property Development and Investment Decision Analysis’ in Lagos.

“People might be building and making profits but are they making optimum profits? The book talks about different investment vehicles for people to invest in real estate. Normally, people start building houses without first establishing the gap between needs and supply, as well as expectations in different locations. It exposes how to combine property investments to get the highest returns.

The book reviewer, Achike Chude, said the book is not only about providing solutions to local and domestic real estate needs, but in properly interpreting and advancing the interplay of economic forces in the global real estate market as the struggle to attract foreign direct investment increases. He argued that many appraisal reports rarely consider market research which is fundamental to property investment decision and adequately give special consideration to market research to cover lost ground.”

 

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