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Sports software start-up aims to score in US market

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Professor Cathy Craig, founder and chief executive of Incisiv: ‘There are lots of technologies out there that measure physical aspects of performance, what we are doing is measuring the mental side of the game.’

A Belfast company combining virtual reality with behavioural analytics to improve a person’s physical performance plans to enter the United States market in the next 18 months.

Incisiv, a software start-up, has been working with a number of sports teams including Monaghan GAA, Ulster Rugby, Glasgow Warriors, ice hockey teams Belfast Giants, Dundee Stars, and Ulster Hockey, as well as the Royale Union Saint-Gilloise, a Belgian-based football club.

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