'Cleansed' grey market bookies to dominate Ontario's legal betting market: analysts

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Macquarie Group analyst Chad Beynon expects a headstart on customer acquisition will translate to more initial market share for these bookies From jefflagerquist

" to internet sportsbooks and gambling platforms that for years have handled the betting action of Ontarians from beyond the law's reach.these firms are free to competeiGO has promised financial figures for the new, legally overhauled industry, but so far none have been released. U.S. consulting firm VIXIO GamblingCompliance estimates the market will be worth $2.36 billion by 2023.is among those widely expected to benefit from its years of experience in the Ontario market.

"It's a unique situation in Ontario, where grey market operators have been allowed to sort of become cleansed," said Barry Jonas, managing director of Truist Securities."They have an obvious advantage, given that they've been taking bets from players for some time."

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jefflagerquist ‘Macquarie Group analyst Chad Beynon expects a headstart on customer acquisition will translate to more initial market share for Bet365, Betway, Bodog, and others with grey market roots.’

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