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What’s Next – Scott Thwaites talks about the benefits of TikTok for Business

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In this What’s Next interview, Scott Thwaites discusses TikTok for Business, which makes it easy for brands and marketers to target a young audience.

Scott Thwaites is TikTok’s Head of Business Partnerships for Gaming and New Markets in the Middle East, Turkey, Africa, and Pakistan region.

Prior to his appointment at TikTok, Thwaites worked as the Head of Global Projects at Ad Dynamo for over a year. In this What’s Next interview, Thwaites meets with Aki Anastasiou to discuss TikTok for Business, which provides brands and marketers with access to TikTok’s broad user base that consumes a diverse range of content.

He highlights the various benefits of TikTok for Business — including how it can help brands connect with and relate to their customers.

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