The campaign comes as the domestic alcoholic beverage market in Japan has declined over the last two years due to lifestyle changes imposed during the COVID-19 pandemic. As a result, several young adults stopped drinking socially and going out to clubs, and now, they’re hesitant to go back.
As part of the Sake Viva! campaign, applicants are instructed to propose product designs that reflect changing lifestyles and tastes that have become more mainstream amid the pandemic. Additionally, applicants should propose new sales methods that use artificial intelligence, according to the website.
“The media is announcing record Covid cases, while restaurants are like, don’t talk while eating, wear a mask,” Chika Kato, a 27-year-old consultant in Tokyo, told the New York Times. “But the government is at the same time asking us to go all out and drink.”However, government officials have argued the goal is not to promote overindulgence but instead to encourage drinking “the appropriate amount” while taking “common sense” measures.
My faith in central planning is renewed
I will have a drink to that!
And Democrats want Americas to take more illegal drugs to save the drug cartels.
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The wages of sin is death but the gift of God is enternal life thru Jesus Christ repent and forsake ur iniquities
I can help