Serena's style changed the game in fashion, business

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NEW YORK — From glossy magazine covers to generation\u002Ddefining on\u002Dcourt styles, Serena Williams took a bow at the U.S. Open on Friday, having rewritten the…

The 23-times Grand Slam winner chose the bible of women’s fashion, Vogue, to announce she was “evolving away from tennis,” before taking to the court in her bedazzling Nike sneakers at the U.S. Open this week under the watchful eyes of the magazine’s grand dame, Anna Wintour.Sign up to receive daily headline news from Ottawa Citizen, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.

She famously competed in Flushing Meadows in a denim skirt in 2004 and ruffled feathers at Roland-Garros in 2018, when she wore a black catsuit to keep her circulation going after developing blood clots in the days after giving birth. “Sexism has been pretty pervasive when it comes to women’s clothing… The expectations around what women athletes should look like that been particularly steeped in that,” she said.Article content

 

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