What happens when you give one of the world's biggest licences to two of the world's biggest companies? One of them takes its ball and goes home, it turns out. When Amazon's Lord Of The Rings MMO was suddenly, we were left wondering what it was that had caused the talks between Amazon and Tencent to break down after what felt like a significant amount of hype for the game.
Amazon's initial deal regarding its LOTR MMO was with the Hong Kong company Leyou, a firm that was practically microscopic compared to the gargantuan bulk of Amazon and Tencent. Things were proceeding relatively well untilin December of 2020. That put a spanner in the works: Middle-earth Enterprises—the LOTR rights holder—terminated the MMO's rights to the LOTR licence and made it necessary to hash out a new deal.
Negotiations dragged on, but it seems that Tencent and Amazon just couldn't come to terms on how the Tolkienian pie would be divided. Hartmann makes it sound like the disagreement stemmed from a dispute over which megacorporation would have control over the relevant rights. He mentions that a situation in which Tencent owned the licence and Amazon developed the game was not acceptable, so Amazon decided to bail.
It doesn't seem to have worked out too badly for either company. Tencent continues to pull companies into its orbit with slow-burning inevitability, while Amazon has a couple of successful MMOs on its hands in the form of
Not playing any game made by Chinese developers anyways unless you want all your info going straight back to china and up xi Jinpings ass 🤷🏼♂️
The MMO isn't the only thing Amazon failed
Lostark account for sale Dm me
There is already an excellent LOTR MMO lotro
When ever I do pop into lotro I do enjoy the time but it is starting to show its age.
Nice! Very fun game But video games are a psychoactive drug, Don't get addicted.
I wish lotro had a bit more budget cuz while I love that game I wouldn’t mind something new in Middle Earth that looks better