Realising that their local surf break was in jeopardy due to runoff from nearby developments, they created Surfrider Foundation to protect the environment.
He’s a surfer and activist upholding their legacy in his home country by leading Surfrider Foundation Australia. As the foundation’s National Campaign Director, Cole defends his nation's beaches along with swimmers, kiteboarders, and windsurfers. To date, the Surfrider Foundation has won over 700 campaigns worldwide, including plastic bans and safeguarding clean water rights in countries across Europe and Asia.