figure using his wealth, status and clout to make considerable change is Patagonia founder and CEO Yvon Chouinard, who has transferred his company, which is valued at $3 billion, to a trust that has been established to combat climate change.
In a letter penned by Chouinard, the founder explained that he had been grappling with various predicaments in trying to comprehend how he could use Patagonia’s monetary value to create a positive difference.
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