Patagonia's billionaire founder gives away his company to help fight climate change | CBC News

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Yvon Chouinard, the billionaire founder of outdoor apparel brand Patagonia, says he is giving away the company to a trust that will use its profit to fight the climate crisis.

'We'll use the wealth Patagonia creates to protect the source of all wealth,' says Yvon ChouinardPatagonia founder Yvon Chouinard is seen here in an April 2019 photo at an event in New York City. Chouinard revealed Wednesday that he is giving away the company to support efforts against climate change.

Instead of selling the company or taking it public, Chouinard, who became famous for alpine climbs in Yosemite National Park and has a net worth of $1.2 billion US, is transferring his family's ownership of the company to a trust and a non-profit organization.

 

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The best scam to avoid taxes

Business Nonsense, there will be legal fights and squabbling down the road that is a given. Feel good feeling to accomplish very little.

Business I'm sure he will get generous tax benefits out of this 'deal'.

After over charging their products for decades. What a good man.

That’s putting your $ where your mouth is.

Climate crisis? Really?

How exactly is 'Fighting Climate' measured? What could you possibly do in any way what so ever to change the weather? Crazy to think we can.

Al Gore and Catherine McKenna will be front and center for some of this.

“Bravo Zulu”.

Everyone is allowed to have whacky political causes they waste money on, I think more alarmists should put their money where their mouth is.

What crisis, these people need help.

...one made in China shirt at a time...

Why not. If you're already a billionaire it's not like you need anymore money to survive or headaches to run. Why not support a cause you believe in and just retire, live well or just start new ventures. Besides, it's fun triggering those so easily triggered.

Or..

Trust is overseen by members of the family. Just another greasy angle.

I bet the investors are thrilled.

The guy won the virtue signalling Olympics. All you blue hairs can stop trying now.

Fake

This is exactly why I purchase their products. patagonia are what’s meant when you see the phrase Good Stewards.

show length

I've seen that brand in stores. Overpriced jackets.

duck include ear sense mouth

Whatever.

Climate change is FAKE. A SCAM.

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