How the iPhone 14 Could Upend the High-End Camera Market

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The new iPhone doesn't look new—but its new features have the potential to disrupt industries. Will consumers still want to drop $1,500 for one?

start at around $300—and while the cameras are good at that price point, you will likely find yourself buying a phone and a camera. For Apple, convincing consumers to skip the camera and the Android, and buy one single product, means more iPhone sales, and more of the most expensive iPhone—especially for customers who wouldn’t usually even think about using the iPhone as a camera because they work in an industry that requires better quality cameras.

The same is true for the video specs on the latest iPhone. The new iPhone can record in 4K at 24 frames a second, with astounding image stabilization that not only rids the need for an expensive gimbal but at a quality that is nearing the quality of video cameras used by filmmakers, who shoot on systems that cost tens of thousands of dollars. The quality of the video is pretty astounding for such a small device .

It isn’t just Hollywood and the photography industry that should be worried about the latest announcements by Apple. The company clearly pointed to the fact that it’s still aiming to disrupt the biggest industry of all: health care. The iPhone, the latest iOS software, and the new Apple Watches all have upgrades that are related to consumers’ health.

the word “health” 18 times. A decade ago, the company would have touted the word “design” that much with its marketing jargon., but it’s also largely a broken one in which customers don’t own the data about themselves and—not to be a Debbie Downer here—but it doesn’t appear the health insurance industry wants to avoid people getting sick, whereas companies in Silicon Valley are trying to make a business model out of people avoiding getting sick.

$75 billion. Today, Apple is currently worth $2.43 trillion. Apple alone makes up almost 6% of the value of all U.S. stocks today. As such, the question many investors keep asking is, how can the biggest company in the world continue to grow—especially given that the company hasn’t released any new hardware categories in several years. Some Wall Street analyststhat the growth opportunities for Apple are slim and that the company is going to face some serious headwinds in the company years.

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The Pro is $999…

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