Several years ago, I supervised a student-led research project addressing this assumption of an entrepreneurial generation gap in business families. As part of the study, members of multiple generations were interviewed across several large business-owning families. The consistency in the findings across these very different businesses was strikingly similar.
And the next generation is not immune from a need to over-communicate themselves. Our interviews suggested that the next generation tends to be timid about asking questions and sharing their needs with the senior generation. Next generation members should focus on over-communicating both their desires to meet the entrepreneurial expectations of the senior generation, and their need to better understand the values and strategies held by the senior generation in order to do so.
Communication alone is not enough to fully promote entrepreneurship in the next generation. As discussed previously, some people would point to a lack of motivation or drive in the next generation as the cause of this inaction. My research with my students would indicate otherwise. Coreabilityof the individual to take the expected action; and 3) theprovided to the individual to take the expected action.
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