To rent or buy? What's in store for the clothing rental industry in Canada

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A few weeks ago, Carly Soares needed a dress for a wedding and fast.

"I tried going shopping at the mall, but noticed there was a scarce collection of formal dresses," the 30-year-old said. "It was actually very surprising. It's still the pandemic-loungewear kind of vibe throughout a lot of retail stores."

One of the most prominent clothing rental businesses, if not the most, is U.S.-based Rent the Runway, founded in 2009, which quickly became a hit with women who wanted access to designer clothing but didn't want to spend tons of money on outfits they might wear once or twice. According to Drak, Gen Z will be the generation that really moves the industry forward because of their excitement around shopping resale, whether it's for economic reasons, aiming to reduce clothing waste or to find one-of-a-kind pieces.

This would involve a strong understanding of the community the business operates in, the use of high-quality Canada-made items from ethical brands, finding ways to clean and repair clothes in a way that isn't harmful to the environment, and avoiding long-distance shipping. The company launched right before the pandemic, which Gill said was definitely a learning experience.

 

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Why is this so foreign here. This has been a thing for decades in Europe. From dresses to wedding dress you can rent anything and it’s completely normal in Europe.

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That's where you can find all the dummies!

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Rent or buying food next?

Value Village seems like a better option.

You can have all of our used jockstrap’s

I’m going to start selling my used underwear skidmarks extra

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